Because Super Mario professional gives advice to companies seeking a foothold on business in Turkey foot, will I always wondered how the really so is because this "Doing Business in Turkey"? of these, I would like to tell you now einwenig.
If you should ask yourself why I perform the "front door" of the palace Dolmahce here? Well, it is to say symbolically show the door to Turkey, which should be open, in order to operate successful businesses there.
My protagonist is a person that Turkey might at most from a holiday in Antalya or Bodrum knows, so no real expert Turkey :-))
First you should make use of the unlimited possibilities of the World Wide Web and a few Basics gain on Turkey. Where are the business hubs, which industries are particularly present (automotive, textile, energy, manufacturing, etc.) to clarify a few key political dates (government etc.), etc. Population data
it in that context, I can because the way the Website of the Turkish Embassy in Berlin, which is a lot to know basis. should www.tuerkischebotschaft.de
then contact you to one and the other institution, this may the Turkish-German Industry and Commerce in Cologne are www.td-ihk.de , the German-Turkish Chamber of Commerce in Istanbul www.dtr-ihk.de , Turkish industry, Chamber of Commerce and www.tobb.org.tr or the two most influential Turkish business associations Tüsiad www.tusiad.org.tr and MÜSIAD www.musiad.org.tr .
There information, contacts and so on.
Armed with this initial knowledge, you should personally open to Turkey and take the first contacts with Turkish companies. to start in this city / region, depends on what you want to pursue interests in Turkey. When it comes to commercial transactions is to always start in Istanbul, are political relations for the envisaged projects are needed, is the capital Ankara, the first address. But when it comes to the outsourcing of production capacity, southern Anatolia is favored. For there the costs are still lower, but still provided with well-trained professionals.
In all contacts, ideas, concepts, the envisaged cooperation, etc., but one thing in mind: The most important is to win the understanding that we are dealing with a completely different oriented culture. Who does not understand this, it is difficult to have long-term success in Turkey.
quality is more important than quantity. The Turk would have the feeling that one time responsible for it. Sun meetings can ever take hours. Once you chat about this and that and should never fall directly with the "door" into the house. It may surprise a not also participate in a conversation that the Turkish side of 10, 20 people, although only one says anything. It just is. Hierarchies also have a completely different meaning. Finally, always chooses the boss, even if it is middle management levels, of course. Moreover almost all Turkish companies are family owned, so should not be surprised if you have many business cards are the right to show the same name. All Family!
Extravagant presentations and since long Concepts of the Turk also loves not, he would prefer to discuss things in person. If a meeting is the lunch time approaches, do not be surprised that want everything and left the restaurant together and it will go. In addition, there has benefited the many tea (see my report) and other delicacies.
After a first meeting of the German / foreigner always the feeling that everything is gone and they were in business. Further, he writes mails and faxes wonder, however, that he received no feedback. Well, the Turk is always hospitable, this led to the mistaken belief this also would affect the combined business. In reality, however, are still to hold a larger number of personal conversations, until you finally come into the business.
For the rest, well most of prolonged time.
background is that it is important for the Turks is confidence in his potential business partners and, because it is important to bring people together. Not infrequently, the Turks decide emotionally, it's saying the best product on earth can have when he is not sympathetic, you lost.
is another misconception, that would no alcohol consumed in Turkey. Especially in big cities like Istanbul and Ankara, the actual transactions of the evening in the restaurants and bars, and often discussed and finalized by taking plenty of alcohol, usually raki. Sometimes the Turkish host will be tested and compared with, namely, how he behaves with consumption of too much alcohol. Is he abusive, funny etc.
so be careful.
will also notice that sit in Turkey, many women in senior positions and this in a much greater extent than in Germany. One should also avoid speaking at a first contact, about politics. This can be very fast to the end, cause not yet started business relationship.
Summary: You should open and not biased going into this country. Time is an important factor. More work intensively with a potential business partner, as American-style in the two-hour rhythm of always making new friends.
And the physical presence is important. Anyone who thinks out of Germany to take in Turkey foot, will probably fail. And just in the initial phase, it is important that someone from the management of the potential partner accepts in Turkey.
Sending managers at second level, from the Turks as above, as if you were not him and his business seriously. This
wars for the moment. Replies to any questions you like to Super Mario. Or contact your take on to ConBridge KG International Consultants. www.conbridge.biz
A company that specializes in Turkey and be a good partner for all The ones will want to establish in Turkey or expand their businesses.
There are personal reasons why I can especially recommend this company long term :-))
Good luck and good business.
your Super Mario
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